Pinch & Dive

How Immersive Technology Is Quietly Transforming B2B Businesses


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In Episode 3 of Pinch & Dive, Owi and Ula explore the untold story of how immersive media is revolutionizing the inside of global businesses—from VR product demos and 3D onboarding to virtual training, digital twins, and even selling banking services through Apple Vision Pro.

This episode is a deep dive into the B2B and internal use cases of AR, VR, and mixed reality. You'll hear real-world examples (some we helped build) from industries like education, real estate, manufacturing, and finance—where immersive tech is saving time, reducing costs, and even helping brands raise billions in investment.

If you think immersive media is just for marketing or gaming… this episode will change your mind.

Thanks for tuning into Pinch & Dive—a podcast where industry experts explore the evolving worlds of immersive media, experiential marketing, and interactive tech.

Hosted by two seasoned experts from the global creative industry:

🔧 Mateusz “Owi” Owsiany – CEO and Executive Creative Director of MPMTeam, a Global Award-Winning Creative Agency. With over a decade of experience, Owi helps brands craft unforgettable experiences that merge storytelling, strategy, and cutting-edge tech across the U.S. and Europe.

🌐 Ula Nairne – Immersive producer and strategist delivering bold, tech-driven experiences for top-tier global brands across Asia, Europe, and the U.S. Her work turns emerging technologies into real-world impact for some of the world’s most influential companies.

Each episode offers fresh insights, deep dives, and real talk with the people building what’s next — minus the hype, plus the vision.

Pinch in. Dive deep. And join us at the edge of what’s possible.

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Pinch & DiveBy MPMTeam