This week we’re talking all things personal branding, what it actually is, what it’s not, and why most people get it completely wrong and overthink it.

A personal brand isn’t about becoming an influencer or chasing views. It’s about what people associate you with: your values, your actions, your results, and the stories you’ve actually lived.

We talk about how niche content often gets fewer views but higher conversions, and why lower vanity metrics can still build a stronger business.

We also talk about the temptation to do whatever gets attention, how to stay focused on the right audience, and how to keep showing up even when your content underperforms.

If you’re a business owner wanting to build trust, authority, and a brand that aligns with who you are, we hope this episode gives you the clarity and direction to do it properly.

As always, if you’ve got questions or want us to expand on anything, drop them below or send us a message.

And if you’ve already started building your personal brand, we’d love to hear what’s been working for you.

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