How important is brand awareness? Is brand only for business?

How important is brand awareness?

Listen along to my thoughts of what I have learned so far in life, just like we would be sharing thoughts while sitting at Starbucks drinking coffee. Tall americano is my drink of choice, but I am also an American that is taller than average, six foot six. Most of my thoughts come from a mix of the business, marketing, and theology books I have read and how those ideas play out in my life.

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How important is brand awareness?

How important is brand awareness?