Paul explains why humility is important when selling in tough times.

Show Notes:

“Humility is one of the most misunderstood virtues in business.”

Humility is about taking the focus off of yourself. Humility is required to view the world from the eye of the customer. 

It’s easier to see the absence of humility than humility itself. Humility begets growth. We can’t get better until we admit that we can get better.

Tough times will humble everyone. Even the most arrogant sellers are humbled by the uncertainty we face. 

“The bigger they are, the harder they fall. The more humble you are, the softer you fall.”

“Embrace humility by asking for help” This one salesperson learned from his colleagues by making joint calls. The colleague played the role of the competition. 

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