Episode 5, Mini Episode #1

This mini-episode teaches the importance of aligning sales and marketing teams and how it will help increase the conversion rates for brokers. When sales and marketing work together, they will have better achievements and more significant numbers. When they are not communicating effectively, you will not have the luxury of the best person assisting you. There has to be accountability. The marketing team has to be confident that the sales team can take that lead and convert it into a sale: the higher conversion rates, the better.