SOUND ADVICE coach and founder, Kate McClanaghan, offers insight into the auditioning process, and how one of the most fundamental Improv techniques, ‘Yes… and’, can improve how you approach every audition and your overall performance.

How Improvisation (especially ‘Yes… And’) Can Improve Your Voice Over

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It may come as a surprise to most people as to what a casting director actually does, even if you’ve considered yourself a professional talent for a number of years. Casting agencies select talent they feel are most suitable for the specific job at hand from talent agencies based on the individual talent’s professional promotional […]

What Does a Casting Director Do?

You might be relieved to discover the best advertising… isn’t advertising at all. By that I mean the adage, “less is more” applies when it comes to art directing your graphics that will allow you to make your name known and associated with being a professional voice talent with taste and an elevated aesthetic.  Here […]

Branding, Rebranding and Art Direction for Voice Actors

Listen to SOUND ADVICE founder & author of The SOUND ADVICE Encyclopedia of Voiceover, Kate McClanaghan, defines:

The Standards That Define Competitive Voiceover Demos

For decades now, legions of actors have emerged from assorted acting schools across the country harboring a deep aversion to pursuing and accepting commercial work. Yet, if you scratch the surface a bit, you’ll probably find this unfounded antagonism typically stems from the misguided notion you’d become “a sellout” if you perused commercial opportunities. It’s […]

The Unexpected Benefits of Mastering Commercial Work

If you’ve been pursuing voiceover work on your own in America for the past decade or more, chances are you’ve been following a business model that concentrates almost strictly on securing work all by yourself, or DIY, by procuring jobs primarily through excessively low-paying sites like Fiverr, Upwork and a few Pay-to-Play (P2P) platforms. Nevertheless, […]

How Improvisation (especially ‘Yes… And’) Can Improve Your Voice Over

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