If there is one job that most product managers would not want to have these days, it would to be a product manager for an independent book store.  

I mean really, Amazon showed up several decades ago and pretty much put  these guys out of business. Customers have become used to browsing for  books on their computer and then pressing a button and either having a  book show up in the mail the next day or having a Kindle electronic book instantly downloaded. Who needs to go out to a book store anymore?  

However, independent bookstores are still in business and it’s because  of what their product managers have done that they are still around.