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At the turn of the century, cricket was struggling to attract audiences and its commercial future was in doubt. Now it boasts the second-most valuable sporting franchise globally, behind only the NFL. This is the story of how one country changed the fate of cricket.
By NEWS THAT MATTER5
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At the turn of the century, cricket was struggling to attract audiences and its commercial future was in doubt. Now it boasts the second-most valuable sporting franchise globally, behind only the NFL. This is the story of how one country changed the fate of cricket.