In the news, we have all heard companies talk about supply chain issues, the long lag time to get equipment into their facilities, and ESG (environmental, social, and governance) initiatives. 

Industrial auctions can help manufacturing companies with these issues, allowing them to plan for future growth.

I have been helping industrial auction companies with their marketing for over 20 years, but I can always learn something new. To be a great marketer, you must dive into the specific industry to learn and understand as much as possible.

During this episode of the B2B Marketing Excellence Podcast, I interviewed John Magnuson, President of Integra Asset Solutions.

Listen in to learn:

• What are the benefits of selling equipment in an auction?
• How easy it is to buy equipment at an auction
• How to calculate the cost savings of purchasing equipment at auction
• Understand how industrial auctions can help with your ESG initiatives
• Why relationship building is even essential in such an industrial space

I do these interviews to show you how to begin researching your specific customer space, allowing you to do quality specialized marketing campaigns that increase your ROI. 

Be authentic with your messaging and show your customers how much you care. If you form a relationship that instills trust, you will develop a loyal group of customers, and your company will thrive.

For more information about how to find quality marketing data to reach your ideal niche client, contact me, Donna Peterson, at 860-210-8088 or [email protected].

Visit our website at http://www.worldinnovators.com

Hit subscribe so you will be one of the first to get the next Episode of B2B Marketing Excellence.

*** Reach out to [email protected]
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.