What happens when companies go quiet about their net zero progress and ambitions? Those who are doing nothing, and therefore saying nothing, get away with it.

Gillian Daines, Global Head of Corporate Communications at OCI Global, discusses the danger of greenhushing on the latest episode of brand bridge with Adam Concar & Rhiannon Lowe.

She also talks about:

👉 How OCI Global built sustainability into the core of their brand

👉 How to avoid greenwashing and greenhushing

👉 How their brand strategy is enabling their business strategy