Have you ever heard of Shrinkflation? Since 2020, inflation in the U.S. has increased by 25%, which has affected the big brands. You may have seen clips of McDonald's, Wendy's, and Chipotle showing smaller portions. This is where we see Shrinkflation, where products shrink in size but maintain their price. We explain how inflation and COVID-19 disruptions have caused this and what you can do as a franchise investor to protect yourself. Discover franchises that are not easily replaceable and have controllable labor costs.