A whopping 92% of consumers find influencers more trustworthy than celebrities, and 33% of them make purchasing decisions based on influencer recommendations. By contrast, a mere 17% of consumers considered friends and family the most trustworthy when making a purchase. Thanks a lot, mom! ;) But, can a small business use influencer marketing effectively? If so, where do you start? This and many more questions will be answered in this week’s show featuring Neal Schaffer - author, podcaster, and CMO.