We Should Probably Be Studying

How Influencers Build Stakeholder Engagement w/ Ashley Roccapriore and Tim Pollock


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Today, we are joined by Ashley Roccapriore and Tim Pollock. They had their paper, titled, “I Don’t Need a Degree, I’ve Got Abs: Influencer Warmth and Competence, Communication Mode, and Stakeholder Engagement on Social Media”, recently accepted at the Academy of Management Journal. Their article is now in press and is available to view online. I will link all of the must reads and must listens below.

The Full Article: https://doi.org/10.5465/amj.2020.1546

The AOM Insights Piece: https://journals.aom.org/doi/10.5465/amj.2020.1546.summary

TMI Entrepreneurship Podcast: https://linktr.ee/tmientpod

Ashley's Website: https://ashleyrocca.com

Tim's Website: https://www.timothypollock.com/

Tim's Book: https://www.timothypollock.com/writing-book also available on Amazon: https://www.amazon.com/How-Storytelling-Your-Academic-Writing-dp-1802201696/dp/1802201696/ref=mt

New Scholars Webinar Video Archives (organized by Ibrat Djabbarov at Cranfield School of Management): https://www.youtube.com/c/NewScholars/videos

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We Should Probably Be StudyingBy Paula Kincaid and Nick Johnson