In this episode of Privacy by Design, Lisa MacLeod welcomes Aislinn Ryan, Global Head of Supply Platforms and Strategy at NextRoll, to dive deep into the Protected Audience and Attribution Reporting APIs and their transformative impact on digital advertising. Aislinn explains how these groundbreaking APIs enable the creation of audience segments and support ad measurement while safeguarding individual user data. Learn the key differences between traditional methods and privacy-first approaches, along with actionable strategies and best practices for publishers looking to adopt these new technologies.

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