Naira Perez is Founder of SpringHill Digital, with over two decades of marketing experience.

One channel she’s been focusing on to help brands grow: Instacart.

I didn’t know that paid ads for Instacart was even a conceivable channel, but it has significant upside, if the strategy is executed properly.

Naira comes from a background in direct response advertising, building brands on TV before digital was even a thing.

In this conversation, we cover topics on how she helps her ecommerce clients scale, by understanding her audience, and using that knowledge to target and segment more effectively.