BlackRock's Bitcoin ETF became their single most cash-generating ETF across the entire portfolio. Robinhood and Revolut started with closed-loop crypto trading and grew 3x. The message is clear: institutions that started simple and iterated are winning, while those stuck in desktop exercises and endless research are falling behind.

WHAT THIS PANEL COVERS

• Start simple, expand later: BlackRock didn't build custody — they partnered with Coinbase; Robinhood started with closed-loop trading to eliminate AML risk, then opened deposits and withdrawals once they understood the landscape
• Securitization before tokenization: wrapping Bitcoin into an ETF has been orders of magnitude more successful than tokenizing assets directly onto the blockchain — simplicity wins first
• The family office gap: high net worth individuals and family offices are being turned away by their banks, creating a massive market opportunity for firms like K33 that can offer regulated crypto services
• Fiat rails as competitive advantage: K33 leverages Norwegian banks rated as low-risk globally, enabling same-day multi-currency settlements at near-zero cost — a moat competitors struggle to replicate
• Central banks should buy Bitcoin to learn: not as an investment, but to force real governance decisions — who holds the keys, what happens when someone quits, and how multisig is structured

SPEAKER

• Torbjorn Bull Jenssen — Founder & CEO, K33 (Keynote)

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Tags: #Bitcoin #InstitutionalCrypto #K33 #ETF #BlackRock #Tokenization #Securitization #CryptoExchange #FamilyOffice #WealthManagement #Stablecoins #MiCA #NorwayFintech #DigitalAssets #unDavos #Davos2026