Lauren Ramirez is the founder and CEO of Lauren Ramirez Styling and Interiors in Austin, Texas. When she started her business, she was a solopreneur with no formal training in design who struggled with imposter syndrome. But now, only four years later, she is a sought-after firm of choice for C-suite executives and other professionals in Central Texas.

Lauren did what many creative entrepreneurs only dream about – she built and scaled a profitable business to the point of having a team. In the interview, she shares how she did it, including:

• Practical strategies that helped her take herself seriously early-on and overcome imposter syndrome.
• How she defines her ideal client and vets the wrong clients before she starts working with them.
• The role of community in her life and business.
• How she knew when she was ready to hire a team and focus on business growth.
• What is helping her stay motivated and engaged as a business owner during Covid-19.

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