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Here's This Shows TL;DR:

• Adam explains Magnet Monster and his approach to email 
• We discuss what email metrics will disappear with the iOS15 update 
• Segmentation via email opens will not be possible 
• We discuss how email marketers are going to have to change how they attribute value via email 
• Brands are going to start looking at email value in a different way and that might make some email marketers nervous 
• Adam explains how to prepare for the update and reminds us of some bad habits 
• We discuss how to collect customer information upfront for better segmentation
• Adam thinks we will see marketers looking for shortcuts will add more clickbait links since we still have a click-through rate
• The design will become much more important and should be based on engagement and clicks
• Start the relationship right by asking for data, its when they are most likely to share
• Adam gives a case study on how asking the right questions changed a jewelry brand's email strategy
• While a pop-up discount is boring it is effective if you are also collecting other info not just an email address
• Adam explain tactics he thinks are overrated 
• Email is a content distribution channel not just a sales channel 
• Adam talks about how content emails usually generate the same revenue numbers as a discount email
• We talk about the importance of content creation and some things to try that builds content via email