Deconstructing Data

How iOS Updates Limiting Data Affects SMB Advertisers with special guest James Williams. Episode 29

Listen Later

We're excited to talk with James Williams with Ad Hype TV this week on Deconstructing Data. We'll be diving into how iOS 14.5 and limited data is disproportionately affecting small to midsize advertisers more than large fortune 500 advertisers. We'll also cover why 1st party consumer data is so valuable for businesses. Finally, we'll cover how data has transformed TV advertising from audience targeting to measurement and attribution.  We hope you can tune in live to join us.  

Timestamps: 

  • 0:00 Intro Music 
  • 0:36 Introducing James Williams 
  • 3:47 How iOS 14.5 and Limited Data Affects Small Advertisers 
  • 10:59 The Power Of 1st Party Data 
  • 20:56 How Data Has Transformed TV Advertising  
  • 28:24 What's In Your Tech Stack 
  • 30:34 What's In The Future For Ad Audience Building? 
  • 34:10 Excitement And Paranoia With Ad Targeting 
  • 41:44 Check Out Omni IQ   

    • Connect with BDEX: 

    • Web: https://www.bdex.com
    • LinkedIn: https://www.linkedin.com/company/bdex/
    • Twitter: https://twitter.com/BDEX
    • Instagram: https://www.instagram.com/bdex_llc/
    • TikTok: https://www.tiktok.com/@bdex_llc
    • Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985 

      • #DeconstructingData #Technology #Data

      ...more
      View all episodesView all episodes
      Download on the App Store
      Deconstructing DataBy BDEX