IoT Leaders

How IoT Track & Trace Solution Solves the Big Cattle Problem


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When you’re facing a $500 billion problem, you need an urgent solution.


Bovine respiratory disease (BRD) is the biggest cattle issue in the agricultural industry. What makes it so difficult to solve is that it’s based on multiple bacteria and viruses.


But that doesn’t stop Brad White, a veterinarian, Kansas State University professor, and partner at Precision Animal Solutions, from tackling the problem head on.


Brad joins the IoT Leaders podcast to dive into:

- How tackling the problem backwards — starting with a problem and finding a solution in agritech — led to huge success for the company

- Why the future of connected farming is in continuous monitoring (just like healthcare)

- What testing revealed about the role of agriculture workers now and in the future

- Where agritech is going — far beyond BRD


Tune in to hear how Precision Animal Solutions is using IoT solutions to revolutionise farming.


Show Links

· Follow Brad White on LinkedIn

· Follow Nick Earle on LinkedIn

· Connect with Eseye on LinkedIn or Twitter

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IoT LeadersBy Nick Earle, Executive Chairman, Eseye

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