We're drowning in customer data, customer feedback, website analytics, social listening, surveys, reviews, and AI-generated insights. Why do so many companies still struggle to truly understand their customers?

After four decades studying human behavior, Mark Michelson has some ideas on how CMOs and CEOs should leverage AI to get better research results. 

As founder of ThreadsMR, Mark has 42 years of marketing research experience with clients ranging from Google to Coca-Cola.

Today he bridges traditional research expertise with artificial intelligence, teaching professionals how to use AI tools without losing the human judgment that actually make insights useful. 
 
He’s also the founder of AI Collective Atlanta and heads the Southeast region for the popular group, where he focuses on practical AI education.

Mark is next on High Intent, where we explore unfiltered lessons from the frontlines of modern marketing. I'm your host, Justin Rubner.