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How is Consumer Behavior affected by Brand Perception 🛒💉| Featuring: Farrah Kharche | MindSet Episode #44
Michelle and Kathryn talk with Farrah Kharche who was a finished up her masters with a capstone research project at HCD Research and now works as an Associate at Strategy&. Farrah was very intrigued by brand perception and also a timely topic of vaccines! Listen in to hear a little more about her background, her capstone project, and this curious conversation.
Meet our guest!
During her undergraduate experience studying consumer behavior, Farrah developed an interest in behavioral science. She pursued this interest by conducting independent research on the impact of communications of transformation on consumer expectations and product satisfaction. Subsequently, Farrah began working as a research assistant in the behavioral research lab at the Fisher College of Business; in this role, she further explored consumer behavior by directing experiments for Marketing professors and analyzing data. Farrah then matriculated at The University of Pennsylvania’s Master of Behavioral and Decision Sciences (MBDS) program in the fall of 2020. During her time at the University of Pennsylvania, Farrah conducted research concerning tax aversion during shopping and devised premiumization and marketing strategies and testing methods for various Fortune 500 CPG firms. After completing her MBDS coursework, Farrah concluded her degree by completing her capstone research project with HCD research on COVID-19 vaccine brand perceptions in the U.S. This topic was of particular interest to her as COVID-19 vaccine brand perceptions translate into vaccination adoption and compliance with health guidelines, thereby informing consumer behavior.
Farrah graduated from The Ohio State University with a BS in Business Administration specializing in Finance and Marketing with a minor in Consumer Sciences. She recently graduated from the MBDS program and will be joining Strategy& as an associate.
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
HCD Research Website
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By HCD Research
5
2525 ratings
Michelle and Kathryn talk with Farrah Kharche who was a finished up her masters with a capstone research project at HCD Research and now works as an Associate at Strategy&. Farrah was very intrigued by brand perception and also a timely topic of vaccines! Listen in to hear a little more about her background, her capstone project, and this curious conversation.
Meet our guest!
During her undergraduate experience studying consumer behavior, Farrah developed an interest in behavioral science. She pursued this interest by conducting independent research on the impact of communications of transformation on consumer expectations and product satisfaction. Subsequently, Farrah began working as a research assistant in the behavioral research lab at the Fisher College of Business; in this role, she further explored consumer behavior by directing experiments for Marketing professors and analyzing data. Farrah then matriculated at The University of Pennsylvania’s Master of Behavioral and Decision Sciences (MBDS) program in the fall of 2020. During her time at the University of Pennsylvania, Farrah conducted research concerning tax aversion during shopping and devised premiumization and marketing strategies and testing methods for various Fortune 500 CPG firms. After completing her MBDS coursework, Farrah concluded her degree by completing her capstone research project with HCD research on COVID-19 vaccine brand perceptions in the U.S. This topic was of particular interest to her as COVID-19 vaccine brand perceptions translate into vaccination adoption and compliance with health guidelines, thereby informing consumer behavior.
Farrah graduated from The Ohio State University with a BS in Business Administration specializing in Finance and Marketing with a minor in Consumer Sciences. She recently graduated from the MBDS program and will be joining Strategy& as an associate.
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
HCD Research Website
MindSet Website Page
Sign up for HCD NewsletterÂ
Our Socials
MindSet is excited to have each and everyone one of you join our curious conversations!