Our AdTech mini-series continues this week as I delve into the world of video advertising with Spirable Cofounder, Ger O’Meara. Ger envisages a better future for marketing using exciting and relevant data-driven video ads.

We discuss many dimensions of this fascinating tech, such as how retailers are adapting to the Covid-19 crisis using video marketing to stay connected with customers. We take a look at the strategies companies are using when optimising the many social media channels and what are the future trends in this rapidly evolving space.

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