Sounds Profitable

How Is Podcast Adtech Different From All Other Adtech?

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Today on the show, Bryan Barletta speaks with Conor McKenna, director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about:
  • How we're still in the early days of building technology specifically made for podcasts
  • How we need to build software that makes the process of buying and selling ads more seamless
  • How we need better attribution technology because downloads aren't enough
  • Why Conor recommends that publishers build out other content channels beyond podcasting
    • Here’s our favorite idea from this conversation: Bryan and Conor don't agree about everything. And it makes for some interesting takeaways! Links:
    • Conor McKenna
    • LUMA Partners
    • The Download
    • Sounds Profitable: Narrated Articles
    • SquadCast
      • Credits:
      • Hosted by Bryan Barletta
      • Hosted by Arielle Nissenblatt
      • Executive produced by Evo Terra of Simpler Media
      • Special thanks to James Cridland of Podnews
      • Sounds Profitable Theme written by Tim Cameron
        • See omnystudio.com/listener for privacy information.
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        Sounds ProfitableBy Bryan Barletta