HeroInside - the first Ingredient Branding podcast

How is sustainability shaping the textile industry? (Mini episode)


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After the first mini episode on the value of Ingredient Branding, we are back with our host, Tomas Vucurevic, and his guests, who share how their companies and brands are navigating the green transition and shifting towards a more sustainable and regenerative future.

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Listen to the full episodes:

šŸ”øā Giulio Bonazzi (Aquafil): How ECONYLĀ® became fashion’s favorite eco-friendly material⁠

šŸ”øNoel Hall (Bast Fibre Technologies): Addressing the preferred materials gap with Seroā„¢ - the first regenerative Ingredient Brand

šŸ”øā Ulrika Bjƶrk (Polygiene): From antimicrobial tech to mindful living⁠

šŸ”øā Angeline Elfstrƶm, Johannes Bogren (Sƶdra): OnceMoreĀ® - Reimagining Textile Waste as a NextGen Material⁠

šŸ”øAchim Lƶffler (W. L. Gore & Associates): GORE-TEX - The iconic Ingredient Brand’s journey to responsible performance: part 1, part 2

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TIMESTAMPS

• 0:00:38 - Giulio Bonazzi, Aquafil SpA, Econyl

• 0:01:45 - Noel Hall, Bast Fibre Technologies

• 0:03:29 - Ulrika Bjƶrk, Polygene

• 0:04:07 - Angeline Elfstrƶm and Johannes Bogren, OnceMore from Sƶdra

• 0:05:09 - Achim Lƶffler, W. L. Gore & Associates

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Stay Connected

For queries or collaboration opportunities, reach out at [email protected]. Explore our resources and join the conversation on the BRAIND website and The BRAINDERY for ongoing learning in Ingredient Branding.

  • ⁠LinkedIn⁠
  • ⁠BRAIND website⁠
  • ⁠What is Ingredient Branding⁠
  • ⁠The BRAINDERY website⁠
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    About the Host: Tomas Vucurevic is the Founder and Managing Director of BRAINDĀ® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek.

    Follow Tomas ⁠on LinkedIn⁠.


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    HeroInside - the first Ingredient Branding podcastBy BRAINDERY