As hotels navigate unprecedented changes in guest expectations and technology capabilities, how should revenue management evolve to stay ahead? In this episode of Setting the PACE, Tim Davis speaks with Klaus Kohlmayr, Chief Development Officer at IDeaS Revenue Solutions, to explore the future of pricing and commercial strategy. Klaus shares his perspective on the shift towards personalization and merchandising, the role of AI in decision-making, and why legacy systems need modernisation. The conversation examines how revenue managers can expand their influence, the challenges of data integration, and why alternative accommodations are reshaping traditional strategies. Klaus also reflects on balancing technology innovation with the human element of hospitality.