The best solutions require a balance of data married with brilliant creative, according to Dominic Leung, Group Strategy Officer at Cognito. Understanding the patterns (which are revealed by data) provides the platform for the experimentation and innovation that leads to great jazz music and great creativity that clients need and expect. This combination – and a deep sector focus – has given Cognito permission to work with clients across the value chain – from consulting to execution, all with an eye on unlocking business growth.