Image is so important to a woman. Her appearance and the impression she makes matter very much to her.

Women want to know what the “look” is for this season so they can have the “correct image.” Are skirts going to be short, medium, or long? What is the most important part of make-up this year—the lips or the eyes? Should I have the suntanned look or more natural? What’s in—casual and comfortable or tight-fitting styles?