Traffic shaping gets a bad rap, but done right, it's one of the smartest tools an ISP can use. It's not throttling—it's optimization. And when implemented correctly, customers may not even realize it's happening.

In this episode, we break down:
• How traffic shaping actually works
• The difference between prioritization and throttling
• Deep Packet Inspection (DPI) explained • Why transparency builds customer trust
• Real-world examples of traffic policies • How to respond when the press gets it wrong

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