Andrew Roth is a rising senior at Vanderbilt University majoring in Human Organizational Development and minoring in Spanish and Medicine, Health, and Society. Andrew is the founder and CEO of GenZDesigns, a marketing and advertising startup that helps brands engage and appeal their marketing strategies to Generation Z. With information overload, ad campaigns are easily forgettable so companies must find new ways to engage their audience. GenZDesigns works with prolific researchers at the world's top institutions proprietary to generate a proprietary score to ensure that the company is creating value for people, developing a "GenZ Score" that quantifies how likely their brand engages with Generation Z. GenZDesigns has also grown a community called The Loop where students around the world work together to provide insights to companies. In this episode, Andrew will tell his story on how GenZDesigns started, his advice for student entrepreneurs, challenges faced during the pandemic and growing a remote team, and his thoughts on the ever-changing & evolving marketing/influencer space.

GenZDesigns: https://genzdesigns.com/

Podcast Socials: https://linktr.ee/and_this_is_how_it_started