https://www.youtube.com/watch?v=f7hv3EPSvCs&feature=youtu.be

Part 26 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

How I've used headlines on social media to get attention.

Hi, I'm Brian Pombo, welcome back to Brian J. Pombo Live.

This is a daily thing where we get together, and we talk about ways of how to stand out, wherever you're at, and whatever business you're in. So before we get started, I wanted to remind you about my book, 9 Ways to Amazon-Proof Your Business. If you haven't heard of it, then you ought to go get your very own free copy at AmazonProofBook.com. AmazonProofBook.com.

You can also buy it on Amazon.com, and BarnesandNoble.com. And anywhere that you buy books, especially online, you should be able to find it, just look for, 9 Ways to Amazon-Proof Your Business. Or search for my name Brian J. Pombo.

So welcome back, we're going to talk about the all the different ways that I've used headlines. Now what are headlines, headlines are the first thing that you see, when it comes to advertising, or your social media or whatever you're trying to get out there. There's usually a line of words or word that draws a person in.

So in the cases of video on social media, your YouTube, your Vimeo, all the rest, it's going to be that title. And the title, it may be the title that's in your picture, it might be the you know, in the thumbnail itself, that might be the title that they're looking at, or it's the title that you actually titled it.

And that might be the one that they're looking at either way that both of those work as a headline, I'm definitely used a lot of that I've used this exact same method for podcasts.

So that's the title of that episode.

You can do that with anything that gets a certain amount of search credibility when people are searching for it. But also when they're looking through their search results. Yours popping up, that's a headline, that is the first thing they see, that'll determine whether they go any further.

Another thing is with email, you know, we've talked a lot about that in the in the past few episodes, email subject lines are the headline of your email, if you're sending emails out there and you're wanting to get it opened, it doesn't matter if the person knows who you are, if they're on your list, if they're a huge fan, chances are you're not getting opened every single time.

That subject line is going to make a big difference as to whether they open or not person that talks a lot about that as been settle, go check out Ben settles stuff he's got he's got amazing material on how to get emails open, because he sends emails out on a daily basis.

So we're the reason why we're talking about this and I'm kind of giving a testimonial for headlines. And why you want to think about that has a lot to do with the subject, the real subject of today's talk, which is number 26.

Out of the 35 headline formulas, the proven formulas that are presented by john caples, in his book tested advertising methods. And like I said, there's number 26. And it's titled use a testimonial style headline.

So if you have any form of testimonial, shove it right there in the headline, that's a great way to get people involved. It kind of brings them right into the story. And if they're interested in the subject matter to begin with a testimonial is definitely going to draw them...