The Growth Diary

How Jack Dawson Turned a Trowel Into the UK's Biggest Bricklaying Event


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Jack Dawson didn't come from a boardroom. He came from a building site.

Starting work alongside his dad at age four, competing as a natural bodybuilder, and eventually landing in a teaching role at the same FE college where he trained, Jack's path has always been shaped by craft, discipline, and a deep love for the trade. Then in 2022, an idea sparked that would change the construction industry's relationship with competition, community, and pride.

SuperTrowel is now the UK's largest bricklaying competition, drawing hundreds of spectators, dozens of exhibitors, and competitors from across the country to watch skilled tradespeople go head-to-head in a one-hour bricklaying race. The 2026 series spans seven regional heats, from Northern Ireland to Cornwall, before culminating at Hertfordshire Showground on 31st July.

In this episode, Jack shares:

  • How a post-lockdown conversation between three mates became a national event
  • Why the construction industry desperately needs something to celebrate its people
  • The organic growth story behind SuperTrowel, from 500 attendees to a full national series
  • What it really takes to run a major event with a team of three
  • His vision for turning construction into a career aspiration, not a plan B
  • Where SuperTrowel goes next, and why more trades are on the horizon

This is a conversation about passion, purpose, and proving that the most underrated industries can produce the most electric events.

If you work in construction, care about the trades, or just love watching people who are the best at what they do compete, this one is for you.

Guest: Jack Dawson

Company: SuperTrowel

Website: https://www.supertrowel.co.uk

LinkedIn: https://www.linkedin.com/in/jack-dawson-62a744153

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The Growth DiaryBy Scailr