Notes From The Executive Podcast with Mina Amso

How Jackie Smith Built 75 Clinics & Scaled a Franchise Brand


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Jackie Smith is the Co-Founder and Director of Caci Clinic, one of New Zealand’s most established aesthetic and skin confidence brands with 75+ clinics nationwide.

Over 30 years, Jackie helped pioneer laser hair removal in NZ, introduced nurse-led injectables before it was mainstream, and built one of the country’s most recognised franchise brands using a membership model that changed the industry.

From living off $2 McDonald’s lunches to investing $170,000 in one of the first public laser machines in the world — this is a masterclass in scaling a franchise business the hard way.


◽️ How to scale a franchise business from 1 clinic to 75

◽️ The real difference between being a franchisee vs franchise owner

◽️ Why “burn the boats” commitment matters in business

◽️ The $170,000 laser bet that nearly broke them

◽️ Why membership models create predictable growth

◽️ Mistakes with surgery, gyms & buying the wrong franchise contracts

◽️ What most people misunderstand about “passive income”

◽️ The 3 non-negotiables she looks for in franchisees


👉🏻 NZBusiness Magazinewww.nzbusiness.co.nz

👉🏻 Podcast Guestwww.podcastguest.co.nz


Find Caci Clinic: https://caci.co.nz


Find Me:

https://www.instagram.com/minaamso/


Apple podcast: https://shorturl.at/UkJ8v

Spotify: https://shorturl.at/YW7bX

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Notes From The Executive Podcast with Mina AmsoBy Mina Amso