In this Episode, Jay Bourgana sits down with Jason Fox, owner of Capital Heating and Cooling, to break down how he built a $17M home services machine through systems, speed, and disciplined execution.

Most people think growth in a home services business comes from more marketing or better technicians. But scale actually comes from structure. In this episode of Acquisition Collective, Jay Bourgana sits down with Jason Fox to explain how a $17M home services machine is built on call center performance, margin control, and operational accountability.

Jason breaks down how he spends $100,000 per month on marketing, why speed to lead under 30 seconds changes conversion rates, and how call-by-call revenue management turns small service calls into high-ticket installs. He explains why gross margin discipline, technician batting order, and centralized sales controls protect profitability while scaling.

Whether you are an entrepreneur, business buyer, or M&A professional, this episode shows how a real home services machine operates behind the scenes.

We dive into:
✅ How a $17M home services machine is structured
✅ Why the call center drives revenue
✅ Speed to lead and AI orchestration
✅ Protecting 55% gross margins
✅ Turning service calls into installs
✅ Scaling a home services business with systems

00:00 $100K Marketing Machine and Speed to Lead
04:57 The Call Center as the Revenue Engine
14:15 AI Orchestration and 30-Second Contact Rule
19:13 Fast Pass Dispatch and Peak Season Control
35:25 Call-by-Call Revenue Management in the Home
49:39 55% Gross Margins and Technician Batting Order

Watch the previous episode  of Jason Fox here ➡️ https://youtu.be/rcqKYfz5fqY

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For Heating and Cooling Needs:
https://www.capitalhvac.com/

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