In this episode, Hector sits down with Jay Berkowitz, founder of the Ten Golden Rules and a digital marketing pioneer who's been in the internet space since before most people knew what Google was. Jay shares his journey from managing a $40 million ad budget at McDonald's to running a $60 million online diet company in the early 2000s, giving him unprecedented insights into internet marketing before it became mainstream. He reveals his Ten Golden Rules framework that's helped countless businesses scale, including why "there are no rules" is actually the first rule, how subscription models still dominate despite predictions of their death, and why the four P's of marketing remain fundamental even in the AI age. Jay breaks down the massive opportunity in YouTube (the second biggest website with 42 million daily views), explains why answering questions is the new SEO strategy for AI search optimization, and shares proprietary conversion technologies his agency has developed. He also discusses the importance of creating a unique value proposition, why you need to catch trends within the first six months before competitors pile in, and his personal "rule of three" for evaluating new marketing opportunities. Whether you're a service provider, attorney, or scaling any business, Jay's data-driven approach and real-world experience provide actionable strategies you can implement immediately.

Chapters:

• (00:00:00) - From McDonald's $40M Budget to Internet Marketing Pioneer
• (00:03:42) - The First Golden Rule: There Are No Rules (Let Data Drive Decisions)
• (00:07:15) - Why Subscription Models and Email Lists Still Dominate in 2025
• (00:10:28) - How 1 Million YouTube Views Built Jay's Agency (Without Paid Ads)
• (00:13:51) - The Four P's of Marketing That Never Go Out of Style
• (00:17:36) - Answer Engine Optimization: The New SEO for AI Search
• (00:20:14) - Google's Secret Algorithm for Local Service Ads Revealed
• (00:23:47) - The Rule of Three: How to Catch Trends Before Competitors Pile In
• (00:26:29) - Run Your Business Like a Business: Systems, SOPs, and the E-Myth

Links And Resources:

• Ten Golden Rules
• Ten Golden Rules YouTube Channel
• Jay Berkowitz on LinkedIn
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

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