Rocawear was one of the most popular hip hop brands in the early 2000s. Founded by Jay Z and Dame Dash, this is the story of the rise and FALL of the most profitable brand in hip hop history. The year is 1999, a hip-hop "lifestyle" brand named Rocawear grew from an idea to a 7 figure business.  Rocawear grew with licensing deals. In the year 2000 Rocawear signed a deal with Playstation2, to design clothing for the "Afro Thunder" character from the popular video game "Ready 2 Rumble." Soon after Rocawear began popping up in many places in the Media such as the 2001 Sate Property collection and on The most known artist in the world of hip hop Jay Z.   In 2002 the brand racked up sales of about $120 million and in 2003 they grew to $300 million. The fall from grace began in 2004.  Rumors about a feud between Dame Dash and Jay Z started when Jay Z Convinced Dame and Biggs to sell their shares of Rocafella to Def Jam.  By September 2005 Dash was no longer willing to work with his partners, primarily Jay-Z a hip hop star. . At the time Rocawear had reached total sales of over $700 million worldwide. By 2006 the brand was at a decline. In 2007 Hov sold the Rocawear brand for $204 million to a brand management company called Iconix Group. Jay went on to start Rocnation operations and Dame went on to create Dame Dash Studios and Poppington. Dame Dash also appeared on the No Jumper podcast. His story aired on Trap Lord Ross.   Things arent complex originals when it comes to marketing.  ***If you’re not following me, subscribe now and hit the notification bell to be alerted when I post more business and finance related content.