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What does it take to turn your sneaker obsession into a full-fledged business and cultural movement?
In this episode of Purpose Driven Progress, I sit down with Jean-Luc Daigle, a sneakerhead-turned-event-organizer and hospital budget analyst by day, who's quietly building one of the most buzzed-about sneaker conventions in New England—For the Culture CT.
We dive into:
Why Jean-Luc left investment banking ambitions to pursue community and culture
The terrifying moment just days before launch when they had <10 vendor tables sold
How he and his friends built brand trust by hitting every event they could
What makes a truly great sneaker event in an oversaturated market
How sneaker culture has evolved from niche hobby to global force
The counterfeit challenge: how to spot fakes and protect your collection
How to get started as a sneaker collector (or reseller) in 2025
Scaling an event business while working full-time
What it means to build for the community, not just the hype
This conversation is packed with raw entrepreneurial insights, community-first thinking, and sneaker wisdom from someone who's been in the trenches—from long lines and fake kicks to scaling up a passion project with purpose.
#Sneakerhead #SneakerCon #ForTheCultureCT #EventMarketing #Entrepreneurship #SideHustle #CommunityBuilder #StreetwearCulture #FakeSneakers #SneakerAuthenticity #PodcastInterview #PurposeDrivenProgress #JeanLucDaigle
By Jacob HicksWhat does it take to turn your sneaker obsession into a full-fledged business and cultural movement?
In this episode of Purpose Driven Progress, I sit down with Jean-Luc Daigle, a sneakerhead-turned-event-organizer and hospital budget analyst by day, who's quietly building one of the most buzzed-about sneaker conventions in New England—For the Culture CT.
We dive into:
Why Jean-Luc left investment banking ambitions to pursue community and culture
The terrifying moment just days before launch when they had <10 vendor tables sold
How he and his friends built brand trust by hitting every event they could
What makes a truly great sneaker event in an oversaturated market
How sneaker culture has evolved from niche hobby to global force
The counterfeit challenge: how to spot fakes and protect your collection
How to get started as a sneaker collector (or reseller) in 2025
Scaling an event business while working full-time
What it means to build for the community, not just the hype
This conversation is packed with raw entrepreneurial insights, community-first thinking, and sneaker wisdom from someone who's been in the trenches—from long lines and fake kicks to scaling up a passion project with purpose.
#Sneakerhead #SneakerCon #ForTheCultureCT #EventMarketing #Entrepreneurship #SideHustle #CommunityBuilder #StreetwearCulture #FakeSneakers #SneakerAuthenticity #PodcastInterview #PurposeDrivenProgress #JeanLucDaigle