Purpose-Driven Progress

How Jean-Luc Daigle Built One of New England’s Fastest Growing Sneaker Conventions From Scratch


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What does it take to turn your sneaker obsession into a full-fledged business and cultural movement?

In this episode of Purpose Driven Progress, I sit down with Jean-Luc Daigle, a sneakerhead-turned-event-organizer and hospital budget analyst by day, who's quietly building one of the most buzzed-about sneaker conventions in New EnglandFor the Culture CT.

We dive into:

  • Why Jean-Luc left investment banking ambitions to pursue community and culture

  • The terrifying moment just days before launch when they had <10 vendor tables sold

  • How he and his friends built brand trust by hitting every event they could

  • What makes a truly great sneaker event in an oversaturated market

  • How sneaker culture has evolved from niche hobby to global force

  • The counterfeit challenge: how to spot fakes and protect your collection

  • How to get started as a sneaker collector (or reseller) in 2025

  • Scaling an event business while working full-time

  • What it means to build for the community, not just the hype

This conversation is packed with raw entrepreneurial insights, community-first thinking, and sneaker wisdom from someone who's been in the trenches—from long lines and fake kicks to scaling up a passion project with purpose.

#Sneakerhead #SneakerCon #ForTheCultureCT #EventMarketing #Entrepreneurship #SideHustle #CommunityBuilder #StreetwearCulture #FakeSneakers #SneakerAuthenticity #PodcastInterview #PurposeDrivenProgress #JeanLucDaigle

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Purpose-Driven ProgressBy Jacob Hicks