How does Jeff Bezos keep reinventing with Amazon? How has he learned the art of the fail? What does he do ahead of a launch that separates him from other leaders?

Steve Anderson is the author of The Bezos Letters: 14 Principles to Grow Your Business Like Amazon. These letters pertain to the 21 letters to shareholders that Bezos has issued annually.

In this podcast, Steve shares the lessons from Jeff's letters that should be examined, mastered and utilised by all entrepreneurs.

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