In this episode of Founders Future, with host Olivia Sammons, we’re joined by Jen Peterson, founder of Slay Social with Jen. Jen shares her unconventional journey from psychology graduate and mortician to hospital administration, and ultimately into entrepreneurship as a social media strategist and coach. Her transition began while working in a med spa, where curiosity around analytics, reach, and audience behavior sparked a deep dive into social media marketing that evolved into a full-fledged business.

Jen explains how Slay Social with Jen now supports founders who feel overwhelmed by social media by simplifying strategy, building confidence on camera, and helping clients show up consistently with content that aligns with their strengths. The conversation explores neurodivergent entrepreneurship, the balance between organic content and Meta ads, high-touch coaching through her 90-day programs, and the importance of systems, delegation, and authenticity when scaling. Jen also shares her vision for leveraging AI and automation while preserving the human connection that defines her brand.

Connect with Jen Peterson:

🔗 LinkedIn: https://www.linkedin.com/in/jen-peterson-ba676715a
📸 Instagram: https://www.instagram.com/slaysocialwithjen
🌐 Website: https://slaysocialwithjen.com