In this episode, we sit down with Jenny Q. Williams, founder and president of St. Louis Closet Company, to talk about how she turned a vision for smart, stylish storage into one of the most successful custom closet businesses in the Midwest.

Jenny shares her journey from starting in a small warehouse to growing a company rooted in referrals, repeat business, and rock-solid relationships. We also dive into how she stays creative, builds customer loyalty, and—fun fact—what it was like designing rapper Nelly’s closet (yes, really!).

Whether you're a small business owner, designer, or just obsessed with getting organized, Jenny’s insights on scaling a service-based business with heart will inspire you to reimagine what’s possible.

🎙️ In This Episode, We Cover:

• Jenny’s entrepreneurial start and how she built St. Louis Closet Company from scratch
• The importance of repeat and referral business — and how to cultivate it
• Her tips for creating systems that keep customers coming back

🌟 About Jenny Q. Williams:
Jenny is the founder and president of St. Louis Closet Company, a woman-owned, locally operated business that has been designing custom closets and organizational systems since 1991. With a deep commitment to customer service, community engagement, and empowering women in business, Jenny has built a brand known for quality, trust, and style.

Book recommendation alert! Styles of Joy by SC Perot

🔗 Connect with Jenny and St. Louis Closet Company:
Website: stlouisclosetco.com
Instagram: @stlouisclosetco
Facebook: St. Louis Closet Company

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Thanks for listening!

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