Insights with Emil Everett

How Jerry Jones Is Turning Leverage Into Liability


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Dak Prescott. CeeDee Lamb. Micah Parsons.

Jerry Jones waited until the very last minute to strike a deal with Dak Prescott and CeeDee Lamb, and it cost the Cowboys tens of millions more than it should have. Will he do the same with Micah Parsons? Waiting until the end may not be the best strategy when negotiating.

In business, we may fall into the same trap as Jerry Jones. Don’t confuse “waiting” with “winning.”

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Insights with Emil EverettBy Emil Everett