Whatever's normal, do the exact opposite. Brace yourself as Host Joshua Rhodes introduces Jesse Cole, who is literally changing the game in the sports and entertainment industries. Jesse is the founder of Fans First Entertainment, which owns and operates the Savannah Bananas. Jesse shares with Josh why you should focus solely on creating fans and not creating revenue. When you create magical fan experiences, your fans will repay you over and over again. Coming from a man who has such a loyal fanbase that he sold out crowds with $0 in marketing, what are you waiting for? Tune in!

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