How Joanna Wiebe Leveraged a Productized Service to Sustain and Grow Copyhackers in The Early Days

I caught up with Joanna Wiebe to talk about a lesser-known product she offered through the years over at Copyhackers. A personalized review and copy critique.

This conversation was from late 2014 and it’s interesting to kind of “go back” and hear how Joanna used a productized service offering to grow her business.

Interesting highlights include:

How Joanna was able to turn on and off this service as she grew her business

The mechanics of delivering a recorded review as a service.

The value of a one-time purchase, instead of recurring revenue

And much more

Links:

Copyhackers

Joanna on Twitter

Productize Crash Course