Joe Santagato joins Jomboy to chat about YouTube strategy and cheating in high school. Please subscribe if you're enjoying the content and comment what you would like us to discuss on the next episode!

Joe Santagato: https://www.youtube.com/@JoeSantagato

The Basement Yard: https://www.youtube.com/@TheBasementYard

Santagato Studios: https://www.youtube.com/@SantagatoStudios

OPL: https://www.youtube.com/@OtherPeoplesLives

00:00 - Welcome

00:13 - A snappy transition to Joe Santagato interview

00:37 - Methodically cheating in high school

08:02 - Presence across multiple social platforms

13:11 - Reading comments can stink

18:35 - Strategy behind multiple YouTube channels

25:49 - Why did Joe stop posting on YouTube?

29:17 - Audience trying to steer content

31:06 - How much do you play into the algorithm?

40:20 - Importance of a content back catalog

42:19 - Working with advertisers

46:10 - How did Joe get his own hot sauce?

49:59 - Joe will do in-person events soon?

50:33 - Recognizing the magnitude of your audience

53:36 - What did you want to be when you grew up?

54:27 - What has recent growth been like?

54:56 - Avoiding YouTube Collabs?

55:57 - Bye

Featuring: Jomboy, Joe Santagato

Edited by: Rob Moretti

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