Graham Ruddick travels to Bolton, Lancashire, to hear how John Roberts built AO.com into a leading online electricals retailer with more than £1bn of revenue and 12 million customers. AO is one of few online success stories in the UK and it all started with a £1 bet. Since it was founded in 2000, AO's story has included a high-profile stock market flotation, a U-turn on the chief executive position and, as Roberts explains, a rethink on fun. In this episode of the Business Leader Podcast, learn the story behind how a cutting-edge online retailer was built.

John Roberts is a supporter of OnSide, a charity that is building and opening youth centres across the UK. You can find out more via the link below:

https://www.onsideyouthzones.org/

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