Hector sits down with Jon Logan, founder of Green Lit Growth Strategies, to unpack what’s really stopping small businesses from scaling. With a diverse background in food service, cybersecurity, and full-scale marketing, Jonathan shares how he grew a company from $3M to $25M using his proprietary G.R.O.W.T.H. Framework. He reveals why most brands “talk about themselves backwards,” how to build emotional resonance, and what it takes to create a “marketing machine” that scales. Learn the power of positioning, community-building, and nurturing relationships for real bottom-line growth.

Chapters:

• 00:00:00 - From Food Service to $25M
• 00:01:03 - The Accidental Marketer
• 00:03:06 - Launching a Purpose-Driven Agency
• 00:04:29 - The #1 Marketing Mistake
• 00:05:43 - How to Build a Brand Tribe
• 00:11:44 - Proven Frameworks That Actually Work
• 00:17:07 - The G.R.O.W.T.H. Formula Revealed
• 00:23:53 - Scaling Secrets & Final Takeaways

Links And Resources:

• Website
• Jon Logan on LinkedIn
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!