Joshua Lee Turner is a guitarist and singer who has made a career on YouTube with his cover versions of classic songs and original music. His YouTube videos have clocked up millions of views and have afforded him countless opportunities to tour and play his music. So today I'm chatting with him to see what advice he might have for musicians who are looking to YouTube as a place to launch their career. Check out Josh's channel: https://www.youtube.com/c/JoshTurnerGuitar

Welcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.

(0:00) Introduction
(1:18) Going Viral
(5:09) Touring Thanks to YouTube
(12:41) Working with Other Musicians
(15:03) The Value of Authenticity
(19:39) 1960s and 70s music
(25:25) Fixing It In Pre
(30:53) Recording On Location
(38:25) Copyright on YouTube
(41:41) Unexpected Hits & Unexpected Flops
(46:49) Opportunity For Musicians On YouTube
(50:10) YouTube V.S. TikTok V.S. Instagram
(53:31) Advice For Aspiring Musicians"