Jubilee Media has redefined what it means to build a brand on YouTube, turning empathy into a content engine. Founded by Jason Lee in 2010, Jubilee has grown from a small nonprofit channel into a full-scale media company with over 10 million subscribers and billions of views, fueled by shows like Middle Ground, Spectrum, and Versus One.

What makes Jubilee stand out is their ability to spark meaningful conversations in a world that often feels divided. From street interviews to high-concept social experiments, their content strategy blends storytelling, iteration, and data-driven testing, while always keeping empathy at the center.

In this episode, we cover:

- How Jubilee Media scaled from passion project to a global YouTube brand with 2.7 billion views

- The role of empathy-driven storytelling in content formats like Middle Ground and Spectrum

- Jubilee’s use of MVP-style testing and data to refine viral content strategies

- The launch of spinoffs like Nectar and expansion across TikTok, Snapchat, and documentaries

- Lessons creators and brands can apply from Jubilee’s approach to building authentic, shareable media