How Kajabi gets new leads with this unusual promotion.
This is for all of you with paid memberships, courses with monthly payments or Software As A Service products.
15 mins ago I saw an ad on Faceboom from Kajabi offering a trial.
What is new about a trial?
Nothing really...BUT...
The usual way is to offer a 7, a 14 or a 30 day trial.
Kajabi went another way.
They offer a 3 month trial for 99 USD for a product that costs 199 USD p/m.
What they achieve?
Getting higher qualified leads since they now pay a heavily discounted 3 month membership.
The new leads have 3 months to use the software and transfer their business to the platform which increases the retention potential.
This is a different way of promoting your memberahip offers or your SaaS products.
Give it a try...