How Kanye West dominates attention and how you can do it for your business

He is a master of attracting attention.

His lyrics and music.

His outfits.

His wives.

His comments.

Everything about him is unique.

Even when he f*** up with anti-semitic comments.

Even when he loses half of his net worth as an effect of the above.

Because he knows the recipe that leads to failure...

And this is being vanilla. Your copy, your creative, your brand, your overall brand.

If you want to win you need to stand out.

How?

With a different opinion than the mainstream, eccentric behaviour or plainly be polarising.

When everyone is going right you need to go left.

Do you have strong opinions?

SPEAK UP!

Don't be another vanilla person because you are afraid of judgement.

BE LOUD with your opinions and you will attract attention.

Haters and fans.

And if you want to succeed you need both...